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Baidu

Beijing-based company that began as a search engine business and develops the ERNIE model family.

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Models20 with open weights
Hosts1selling at least one at a verified price
Cheapest, per M$0.35ERNIE 4.5 21B A3B at Novita AI, input + output
Deals now0none running today

Baidu models 2

Newest first
ModelReleasedWeightsHostsCheapest hostInputOutput
ERNIE 4.5 21B A3BJun 2025—1Novita AI$0.07$0.28
ERNIE 4.5 VL 424B A47BJun 2025—1Novita AI$0.42$1.25

2 of 2 models · prices per million tokens at the cheapest host, read Oct 23, 09:51 UTC

About Baidu

Founded
January 2000, Beijing, China1, 4
Headquarters
Beijing, China1
Founders
Robin Yanhong Li (former Infoseek engineer); Eric Yong Xu1, 4
Led by
Robin Yanhong Li (Chairman and CEO)1
Formerly
Baidu.com, Inc.1
First model
ERNIE, Apr 20192, 3
Weights
Open weights (ERNIE 4.5, Apache 2.0)5, 6
Official API operated from
China (PRC)7, 8
Mission
"Our mission is to make the complicated world simpler through technology."1, 9

Baidu was founded in January 2000 by Robin Yanhong Li and Eric Yong Xu and began as a search engine business.1, 4

Li, a former Infoseek engineer, is chairman and chief executive officer as of March 2026.1, 4

The company states its mission as making the complicated world simpler through technology.1, 9

Baidu researchers introduced the first ERNIE model, a language representation model, in a paper submitted to arXiv in April 2019.2, 3

ERNIE Bot, a conversational bot powered by the in-house ERNIE foundation model, launched in the first quarter of 2023, followed by ERNIE 3.5 in May 2023 and ERNIE 4.0 in October 2023.1

ERNIE 4.5 and ERNIE X1 were released in March 2025.1

In June 2025 Baidu open-sourced the ERNIE 4.5 series under the Apache 2.0 licence.1, 5, 6

ERNIE 5.0, a natively omni-modal model that the ERNIE blog describes as having 2.4 trillion parameters, arrived in November 2025 and was updated in January 2026.1, 10

ERNIE 5.1 followed on 9 May 2026.11

The ERNIE API runs on Baidu AI Cloud's Qianfan platform, operated by a Beijing company whose privacy policy says personal information collected in mainland China is in principle stored there.7, 8

Official links

Sources

  1. Form 20-F · sec.gov · read Oct 23
  2. [1904.09223] ERNIE: Enhanced Representation through Knowledge Integration · arxiv.org · read Oct 23
  3. ERNIE: Enhanced Representation through Knowledge Integration · arxiv.org · read Oct 23
  4. 424B4 · sec.gov · read Oct 23
  5. GitHub - PaddlePaddle/ERNIE: The official repository for ERNIE 4.5 and ERNIEKit – its industrial-grade development toolkit based on PaddlePaddle. · GitHub · github.com · read Oct 23
  6. Announcing the Open Source Release of the ERNIE 4.5 Model Family | ERNIE Blog · ernie.baidu.com · read Oct 23
  7. 百度千帆·大模型服务及Agent开发平台 -百度智能云 · cloud.baidu.com · read Oct 23
  8. 隐私政策 - 协议 | 百度智能云文档 · cloud.baidu.com · read Oct 23
  9. Company Overview | Baidu Inc · ir.baidu.com · read Oct 23
  10. ERNIE 5.0: A 2.4 Trillion-Parameter Unified Multimodal Foundation Model | ERNIE Blog · ernie.baidu.com · read Oct 23
  11. ERNIE 5.1 Officially Released! Topping Multiple Leaderboards — A Model That Writes Better and Understands You More | ERNIE Blog · ernie.baidu.com · read Oct 23

Every fact above links to its source and the date it was read; last checked Oct 23. Not affiliated with Baidu. Corrections or removal on request: contact.